Well, found 1 probable cause of the non-starting. The skinny yellow wire from the bulkhead fitting to the starter relay had disintegrated where it entered the bulkhead. So, new wire soldered onto the old terminal and she fired up after just a few cranks.
But it was running rough, a bit like when it's cold but worse. So i checked a few voltages following recent advice:
Across battery terminals = 12.5V
With key in 'Run' between coil +ve & earth = 4V

With key in 'Start' between coil +ve & earth = 10V.
With a jumper wire across the Ballast Resistor i got:
With key in 'Run' between coil +ve & earth = 9.4V
With key in 'Start' between coil +ve & earth = 9.8V.
I realise the meter i got isn't the best available but i think it shows that i need to whip out the Ign switch, look for green stuff at any connectors, and fit a ballast resistor with lower ohm rating. Checked mine again and it says 1.8. R/T garage who sells the Rev'n'Ator recommend a 1 ohm ballast so i'll find one of them which should reduce the voltage drop.
On a more serious note, wasn't 'Soap' brilliant?
"Suppose you want me to get that?"